A details-based approach to Production

Creativity needs nourishing, not distracting. From her first days
20 years ago, Sam Rudd developed a reputation for thinking in advance about every detail – however small – so that each shoot runs seamlessly. PCM now regularly produces advertising and editorial shoots for Patek Philippe, Showtime, Burberry,
Sony and Vogue.

West London and the World

Our heart remains in West London. But as clients have asked PCM to produce increasingly widespread stills and moving image shoots, we have set up active relationships with affiliate offices in New York, Delhi and Cape Town. In the last few years, we have produced campaigns in the bustle of Hong Kong and the deserts of Dubai, the heat of Miami and the sub-zero mountains of Canada. And of course, London.

“Whatever”

Not the usual West London remark, it’s a word that sums up our attitude: we can do it. Whether it’s helping a six-week shoot for Habitat stay focussed. Or making sure a party scene with 100 models for Vogue Italia actually feels like a party (and not a circus). Or putting together a shoot for Marlboro Ferrari in Italy from brief to wrap in just eight days. It depends on working with your budget and the right people – ‘nice’ works really well with us – but we always believe: Whatever it is, we can do it.